When the rains of winter start to fall and vineyard and cellar work has slowed, the slate of industry annual meetings and trade shows fills the void quickly. As with just about every business category the opportunity to spend some time with peers and sort through issues and opportunities is a vital part of good management.
The 2010 meeting season rolls to full throttle next week with the annual Unified Wine and Grape Symposium in Sacramento Jan 26 to 29. Preceeding is Family Wine Makers of CA annual meeting Jan 25. Unified is the largest gathering of the industry in North America with an expected attendance of 12,000.
Suisun Valley Vintners and Growers Assn has taken this opportunity to highlight it’s position in the industry for the last several years and continues in 2010. SVVGA sponsors morning coffee prior to opening of the ‘State of the Industry’ General Session (with corresponding exposure throughout the venues of the Symposium via brand logo integration in sponsor recognition), a great chance to build awareness of our AVA in the most attended session of the entire three day run.
SVGGA also participates in the annual meetings of California Association of Winegrape Growers and Family Wine Makers of California during this week and California Farm Bureau Federation Grape Commodity Advisory Council in Feb
To finish this season SVGGA continues to attend Wineries Unlimited trade show in Pennsylvania to position ourselves with the East Coast markets for both grapes and wine in early March. This event has been a key thrust of new market development for SVVGA.
Luckily, by mid March the vineyards are about ready to come back for the new vintage each year and meeting season comes to a graceful conclusion. Nevertheless, considerable benefits will have accrued each year from this winter season activity.
